About Us

J. Mark McConnell is a former healthcare CEO who works with small to mid-sized companies as a consultant, advisor, board member and investor. 

With over 30 years in the health care industry, Mark is well qualified to lead multiple executive teams in developing innovative ways to leverage product and infrastructure integration, create efficiencies and improve outcomes for clients, while also growing the business. He has a particular affinity for scaling a business through multiple distribution channels. 

He has been involved in three exits (two as CEO) and over 40 diligence processes leading to more than 15 acquisitions. These acquisitions ranged from $500K to $450M in value and represented many different subsectors within healthcare technology and services. 

Most recently, Mark was CEO at GuideWell Venture Group, a family of forward-thinking companies focused on transforming health care that included Onlife Health, GuideWell Connect and PopHealthCare. McConnell had led the team at Onlife Health as President and CEO and guided the sale of Onlife Health to Guidewell in February of 2019. He then led the subsequent sale of Onlife Health to Pager in October of 2022. 

Before his appointment as President and CEO, Mark served as VP and Chief Revenue Officer, leading the company’s sales and marketing effort, with additional responsibilities of business development and building strategic relationships with employers and health plan clients. 

Earlier in his career, McConnell served as SVP for remote patient monitoring company AMC Health, SVP at Healthways where he founded the Employer Solutions Group, and SVP, Business and Corporate Development at HealthFitness, where he was part of the executive team that sold HealthFitness to Trustmark Insurance. 

Mark’s portfolio of leadership success also includes Health Plan Manager at General Motors Corporation, where he was involved with GM’s value-based purchasing, disease management and supplier development efforts in coordination with the National Business Coalition on Health. He also spent time as part of the Mobile Health Strategy and Development group with Verizon Enterprise Solutions where the team launched two innovative solutions with one going through FDA approval. 

McConnell has served on numerous Boards and Committees, has a BA from Muskingum College and an MBA from State University of New York at Buffalo. 

Leigh Ann Ruggles is an executive healthcare leader with expertise building commercial organizations to drive business growth and market share for digital health companies to increase company value.  She has a strong background across the entire client lifecycle, from revenue acquisition to retaining and growing market share, with deep expertise in all facets of Go To Market functions.  Leigh Ann is known for her ability to build high-performing teams as well as her strong relationships within the healthcare market, with the ability to partner with prospects and clients to understand market needs, build and shape solutions, and create new revenue streams.

Most recently, Leigh Ann served as Chief Commercial Officer for GuideWell Venture Group, the diversified business arm of GuideWell/Florida Blue, where she was hired to oversee growth and clients across a portfolio of companies.  In this role, she founded and built high performing sales, marketing and client success teams and created a strategy to maximize the Venture Group portfolio by replacing unprofitable business with business in more attractive high margin company products.  During her time there, she doubled the valuation of one company, leading to a successful exit, while pivoting the product an market approach of a second company to address the fast-growing market for value-based care.

Prior to GuideWell, Leigh Ann served as Chief Commercial Officer for Onlife Health where she was responsible for the entire client lifecycle, holding P&L responsibility for sales, implementations, retention and growth of clients and market share.  During her tenure, she pivoted the product strategy from a commoditized offering to higher value products to drive company growth and value.  Under her leadership, the company doubled the number of clients and increased annual revenue by 60%, ultimately selling the company for more than double it's original valuation, without taking on external capital.

Prior to Onlife Health, Leigh Ann led the Go To Market organizations for both MDLive, a leading telehealth provider, as well as Verizon Mobile Health.  In these roles she was responsible for sales, marketing, and ongoing client management and growth for digital health products including virtual visits, remote patient monitoring and telehealth.  Earlier in her career, she served as Director of Business Development for Healthways, a population health management company, where she held several roles in growing clients and new client acquisition across employers, health plans and health systems.

Leigh Ann has extensive experience in volunteer leadership positions, having served several years on the Board of the Healthcare Businesswomen's Association Mid-Atlantic Chapter, including two terms as President.  In addition, she served as a founding member for ECAN, the Esophageal Cancer Action Network